Calculate your website RPM (Revenue Per Mille). Determine how much revenue you earn per 1,000 page views to evaluate and optimize your monetization strategy.
RPM (Revenue Per Mille) measures how much revenue you generate per 1,000 page views. Unlike CPM (which is an advertiser metric), RPM reflects your actual earnings including all revenue sources. It is the key metric for evaluating and comparing monetization effectiveness across different strategies and time periods.
RPM = (Estimated Earnings / Page Views) × 1000RPM is calculated by dividing your total earnings by your total page views, then multiplying by 1,000. This normalizes revenue to a per-thousand-views basis, making it easy to compare performance across different traffic levels, time periods, and websites.
| Input | Output |
|---|---|
| Earnings: $500, Page Views: 100,000 | RPM: $5.00 — You earn $5.00 per 1,000 page views |
| Earnings: $1,200, Page Views: 200,000 | RPM: $6.00 — You earn $6.00 per 1,000 page views |
| Earnings: $300, Page Views: 50,000 | RPM: $6.00 — You earn $6.00 per 1,000 page views |